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When was the last time you said out loud, “Wait — it’s already 4 pm?” For me, it’s almost daily.Most business owners jump right into their day with a million things to do — and asocial media calendar is almost always last on the list. When I started using social media professionally, I’d realize by the end of the day I hadn’t posted a thing. This panic always lead to reactive posting with hurriedly written captions and poorly timed scheduling.

One day, I got smart. Setting up a social media calendar saved my social media platforms AND my sanity.

But for a savvy social media strategy, you’ll not only need content that’s well written and strategically posted, but deliciously crave-able — after all, your strategy is only as strong as your content. Finding great content is the single best way to turn strangers into leads and leads into customers.

Here are three of my secret weapons for finding content my audiences crave!

Search Where Your Audience Is Searching

You (should!) know your audience best. Put yourself in their mindset: What types of sites do they frequent? From what sites are they already sharing content? Essentially, WWYAD (what would your audience do, naturally)!

Using this technique will set you up as the go-to resource for all things in your industry. Content you search and add to your social media calendar should compliment your products and services, but not necessarily sell them. You should try to find the content your audience wants before they find it themselves. Over time, you’ll establish trust and build relationships with your audience — the cornerstone of a successful sales relationship.

Some options include:

  • Pinterest searches
  • Industry magazine sites
  • Twitter lists curated by experts in your industry
  • Popular Facebook pages

Ask Your Audience

If you want something, just ask! Let your audience guide you to what they want to read. Ask your fans which item they like best out of two to four (i.e. “What’s your favorite type of ice cream: chocolate or vanilla?”), or to drop a link to their favorite blog. Add these notes to your content plans (HINT: I keep a running Google Doc of favorite sources to get the good stuff) and share from them later. This also helps you determine what pain points your audience and future customers have so you can help solve it with your products or services.

Set Up Lists

Even if you’re not on Twitter, it’s a great place to create lists of influencers in your industry and search for keywords to bring you the latest news on your chosen topic. I really love Hootsuite to keep tabs on keywords and lists. This article shows you how to set up streams of content at a glance.

The key phrase here is “keep it simple”.  Make content curation part of your weekly scheduling routine, and your content funnel will always be full!