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How to Start a Blog to Get Leads

How to Start a Blog to Get Leads

In the early 2010s, bloggers were queens. I was a mommy blogger (although I hated that phrase) for many years around this time. I made some money, some friends, and discovered so much about marketing and how to start a blog to get leads. Plus, I got to write....
Lead Magnets for Direct Sales

Lead Magnets for Direct Sales

What is a Lead Magnet? In marketing terms, a lead magnet is a valuable resource that your leads —  potential customers — can download or access in exchange for their contact information. If email addresses were currency, lead magnets would be the product your...
Simple Mood Board Tutorial

Simple Mood Board Tutorial

My son was in Kindergarten when I started my business. His class was the K5 Beehive and I was simply delighted by all the themes in their classroom, called the k5 Beehive. I didn’t need much in the way of a simple mood board for my new company — from the...
Do’s and Don’ts of Fourth of July Social Posts

Do’s and Don’ts of Fourth of July Social Posts

Hot dogs are on sale, fireworks booths are peppering parking lots across the nation, and corporate America is looking longingly at the calendar in anticipation of a day off: that can only mean one thing — Independence Day is almost here. If you’re working your...
5 Facebook Group Engagement Ideas

5 Facebook Group Engagement Ideas

  When you start a business, the first thing you need is a product or service. Then a website. Then a Facebook group. Then Facebook group engagement. Ok, maybe that’s a little simplified — there are a few more steps in the process. But to jump start...
RealTalk: Ignore the Notifications

RealTalk: Ignore the Notifications

I spent the first week of 2019 on the Disney Fantasy, cruising the Carribbean, soaking up rays and eating my weight in pineapple and watermelon. It was a blissful 7 days at sea, as we opted out of any type of data plan. My phone wouldn’t load a text message even...