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5 Facebook Group Engagement Ideas

5 Facebook Group Engagement Ideas

 

When you start a business, the first thing you need is a product or service. Then a website. Then a Facebook group. Then Facebook group engagement.

Ok, maybe that’s a little simplified — there are a few more steps in the process. But to jump start your digital marketing efforts, my first reccomendation is not a Facebook page, but rather a Facebook group. Groups are especially important if you are a representative of a company (i.e., a seller for a direct sales company) or have a business in a crowded industry (like design or photography). A group can give you more visibility than a Facebook page because you’re relying on more two-way communication between you and your group members. The more they engage, the more likely they are to see posts in the group. Additionally, a group is one of the two best ways to establish your brand, unique selling point and trust.

Facebook Group Engagement Ideas For a Thriving Group

The daily grind of posting to a Facebook group can be daunting , and I’m not going to lie: there are times when you want to just stop posting because nobody is paying attention anyway. The key is to make the group about community over sales. When your group participants feel valued, heard and appreciated, they will be more likely to not only buy your product, but to recommend you and your group to their friends. Stay the course, and try some of these Facebook group engagement ideas to get your group running on autopilot.

Exclusive Content

Make your group the go-to spot for your product or service by providing exclusive content just for your group. Sure, you may be tempted to open up the offer to everyone, but sticking with your group can build incredible raport. Here are some ideas:

  • Write a blog post shared only with your group
  • Create educational opportunities
  • Share a tutorial or other video in your group
  • Post the latest news first

Special Perks

Your group members are your VIPs – even if they haven’t purchased a thing. They have opted in to your group and business, so reward them with incentives to buy from you.

  • Provide additional discounts or bonus offers
  • Give out freebies or samples
  • Open up pre-orders to your group first
  • Create sample sales of merchandise selected for your group only

Group Votes or Polls

People love sharing their opinion, especially on Facebook (for better or for worse, y’all…) Voting is a simple way to get your group members involved so they will be more likely to see your content later, and when you tailor the questions and potential answers as part of your product or service (i.e. asking if they use foundation when you sell foundation) can be a form of market research to find out what your potential customers are seeking. Group votes can include photos and captions as well as the voting feature on Facebook. Try some of these prompts:

  • Chocolate or vanilla?
  • Cats or dogs?
  • Beach vacation or camping vacation?
  • Comedy or drama?
  • Cooking dinner or eating out?
  • Choose your favorite restaurant
  • Flop flops or tennis shoes?
  • What type of facial products do you use?
  • What best represents your personal style?

Ask For  Ideas

We shouldn’t presume our group members know what to do with our posts. When you ask specifically how they should respond, you’ll find a new level of engagement and community. Here are a few Facebook group engagement idea prompts to get you started.

  • Selfie thread
  • Animal thread/Pet thread
  • Show your nails
  • Show your jewelry
  • Show your outfit
  • Share your favorite gif
  • Share a screenshot of your favorite movie/movie quote
  • Type in your favorite color in the Gif bar and share what comes up
  • Weekly “win”

Promo Post

With many industries, especially direct sales and creative businesses, your customers or ideal customers also provide a product or service for their own company. Give back to your community by offering one thread per week for them to share their offers, products, or services. Not only will you build a sense of community, you will also build goodwill with your group members.

There may be dozens of other groups out there, but there’s only ONE you. Stay consistent and true to your brand, and you’ll build a group that will help you sell in your sleep.

RealTalk: Ignore the Notifications

RealTalk: Ignore the Notifications

I spent the first week of 2019 on the Disney Fantasy, cruising the Carribbean, soaking up rays and eating my weight in pineapple and watermelon. It was a blissful 7 days at sea, as we opted out of any type of data plan. My phone wouldn’t load a text message even if I tried my hardest — and believe me, I tried. The social media notification withdraw is rough, y’all.

But after a few days, I learned to love the peace and quiet and gradually ignore the inner monologue that begged me to refresh just one. more. time.

As soon as I stepped foot back into port, I instinctively reached for my phone to check Facebook, and found nothing of interest. Literally 90 seconds later, I grabbed my phone again and started the scroll. Something clicked at that moment, and I decided to delete Facebook from my phone all together.

The constant crush of flashing red badges, rings and beeps can, at their best, be an annoying distraction for reaching your daily goals, and at their worst, a contributing factor to anxiety. Although my business is almost entirely online, and I coach others whose businesses are almost entirely online, I’ve found that switching off the constant stream of notifications not only focus on what I need to do, but also to keep my mind balanced and calm.

Focus on What’s Important

When we’re constantly connected to social media, everything becomes the most important thing. Each new like or comment or mention becomes your top priority. Here’s what’s up: none of it is that important. What are you missing out on when you’re checking notifications? It could be time with your family, time you could spend being creative, or time you could be spending on other income producing activities.

Take a few days and commit to being more intentional with your social media activity. It will take some extra awareness on your part, but will help you see what notifications you need to cut.

Turn Off Notifications

This one is a classic case of out of sight, out of mind. Once I disabled notifications, things started changing for my business. I disabled Instagram, Snapchat, Facebook Messanger, and Twitter, and moved other things into a folder on the second or third page of my phone. I kept only the essentials for managing my business on my smartphone on the homescreen so I wouldn’t have to search for something and accidently see a notification. I was simply breaking a bad habit, and after a few days, I noticed I was able to focus more on the tasks at hand while getting more done during my work time.

I’ve realized another culprit is email. We live in a world where email feels urgent, and for most issues, that’s not the case. If you can’t break the social media habits just yet, start wtih your email: turn off those alerts and close your email app while you’re focusing.

Stop Multitasking

Multitasking is one of the biggest roadblocks to true productivity. Bottom line: it simply isn’t feasible. Our brains are not wired at all for multitasking. A speaker I heard recently explained  our brains while multitasking like a lightbulb. We think we can work with both lights on, but in reality, our brain is turning each individual light on and off and on and off hundreds of times. This type of thinking not only depletes your energy, but it also makes you less efficient — and helps you retain less information.

Start small. Start a timer for 15 minutes and work on one income producing activity at a time. Don’t check your phone, email, or messages until you’re done. When you’re ready for longer stretches of “tasking”, try listening to some soft instrumental music (Spotify Focus playlists are my favorite!) Slowly but surely, you’ll start retraining your brain to ignore the distractions ( especially those flashing, dinging distractions) and be more productive than ever.

None of this is easy, especially when you feel like ignoring what’s happening on social medica can negatively effect your business. However, ignoring the fluff and committing to what can help your business thrive will change the game. It’s not easy, but it’s so, so worth it.

The Magic of Personas

The Magic of Personas

My husband loves game stores.

He truly can’t resist popping in to our local Game Stop and seeing what’s new. In fact, there was a point in time where the manager not only knew him by name, but also held games back that she thought he’d like.

Me? I am a sucker for a boutique. Display a few sparkly earrings and a cute wallet, and I’ll be in the door before you can say “scarves on sale today!”

These are two very different stores, and they market to two very different groups of people. Now, that’s not to say there isn’t the occasional overlap: I know plenty of women who enjoy games and also pretty things. A cornerstone of marketing is knowing who will be spending money on your things. The more specific the story — age, income, where they like to vacation, their favorite type of ice cream — the better prepared the business is for capturing their business.

Understanding Buyer Personas for Social Media

These stories are called personas, and they are a foundational element to a successful marketing plan. Before you know where your ideal customer can be found and what you can do to engage them, you have to know who they are. Whether you’re in a brick-and-mortar business, a service-based digital business, or a direct sales business, personas are the magic key.

Your ideal buyer personas for social media aren’t real, but are based on real people who regularly buy your product or services, or the people who you’d like to work with or sell to the most. The best personas have names — and sometimes even stock photos — so you can better place yourself in their shoes.

Personas include typical demographics, but go far beyond that. Personas paint a picture of the likes, dislikes and behaviors of your ideal customer.

Here are four things you need to know about building the buyer personas for for social media and your business.

Research First

You don’t need expensive, time-consuming market researchers, but spending a little time getting to know your best customers will pay off in the long run. A short Google form survey or a series of polls on your Facebook page can give you a decent sample — or at least enough data to start building your persona stories. If you’re short on ideas, this blog from Optin Monster has 188 questions to help you identify your audience.

Get Detailed

Think about your relationship with your your best friend, most fun aunt, or favorite coworker. What do you know about these people? What makes them tick? What do they care about most? Using this same exercise, imagine yourself getting to know to your best customer in the same way. Write down everything you think your ideal customer would enjoy ( books, television shows, digital magazines) as well as their behaviors (where they shop, what they do on weekends). This buyer personas for social media exercise can open up new avenues for generating leads that include these exact individuals.

Pick a Name

It may seem silly, but choosing a name and a face for a your persona profiles can help breathe life into your marketing. Naming your persona allows you to speak to that person instead of a faceless, nameless demographic. Your content will be more effective and your message will be more authentic when you know to whom you’re talking.

Identify How You Can Help

As you’re laying out the behaviors and beliefs of your buyer personas for social media, don’t forget to touch on their values, their concerns, and how you can help them with your product or service. This exercise can help you see your products from your customers point of view, providing a fresh perspective on the benefits of what you have to offer.

Once you’ve compiled your buyer personas, you’ll be better equipped to find content your customers will crave, build trust, and generate more leads.

 

Converting Likes into Leads

Are your customers engaged, but not buying? On average, it takes 7 times for a customer to see your content before they buy. How can you help this process? Collect leads! Here are a few tips on the process.

3 Ways to Fill Your Social Media Calendar

3 Ways to Fill Your Social Media Calendar

When was the last time you said out loud, “Wait — it’s already 4 pm?” For me, it’s almost daily.Most business owners jump right into their day with a million things to do — and asocial media calendar is almost always last on the list. When I started using social media professionally, I’d realize by the end of the day I hadn’t posted a thing. This panic always lead to reactive posting with hurriedly written captions and poorly timed scheduling.

One day, I got smart. Setting up a social media calendar saved my social media platforms AND my sanity.

But for a savvy social media strategy, you’ll not only need content that’s well written and strategically posted, but deliciously crave-able — after all, your strategy is only as strong as your content. Finding great content is the single best way to turn strangers into leads and leads into customers.

Here are three of my secret weapons for finding content my audiences crave!

Search Where Your Audience Is Searching

You (should!) know your audience best. Put yourself in their mindset: What types of sites do they frequent? From what sites are they already sharing content? Essentially, WWYAD (what would your audience do, naturally)!

Using this technique will set you up as the go-to resource for all things in your industry. Content you search and add to your social media calendar should compliment your products and services, but not necessarily sell them. You should try to find the content your audience wants before they find it themselves. Over time, you’ll establish trust and build relationships with your audience — the cornerstone of a successful sales relationship.

Some options include:

  • Pinterest searches
  • Industry magazine sites
  • Twitter lists curated by experts in your industry
  • Popular Facebook pages

Ask Your Audience

If you want something, just ask! Let your audience guide you to what they want to read. Ask your fans which item they like best out of two to four (i.e. “What’s your favorite type of ice cream: chocolate or vanilla?”), or to drop a link to their favorite blog. Add these notes to your content plans (HINT: I keep a running Google Doc of favorite sources to get the good stuff) and share from them later. This also helps you determine what pain points your audience and future customers have so you can help solve it with your products or services.

Set Up Lists

Even if you’re not on Twitter, it’s a great place to create lists of influencers in your industry and search for keywords to bring you the latest news on your chosen topic. I really love Hootsuite to keep tabs on keywords and lists. This article shows you how to set up streams of content at a glance.

The key phrase here is “keep it simple”.  Make content curation part of your weekly scheduling routine, and your content funnel will always be full!